“We don’t need a handful of people doing zero waste perfectly.

We need millions of people doing it imperfectly.”

-Anne Marie Bonneau

At Mindful Merchant we celebrate whatever sustainable habits fit your lifestyle. 

Small choices matter, so we aim to offer a variety of everyday essentials that can fit seamlessly into anyone's routine. Low-waste living doesn't have to be all-or-nothing - something as simple as switching to a bamboo toothbrush or reusable water bottle makes a difference. 

 And we don't see this as a new idea. Choosing well crafted products you can reuse rather than disposable single-use items is timeless. We see a connection between modern low-waste practices and decades-old values and methods. Our goal is to share that connection with our community.



Mindful Merchant was founded by us, Jacqueline and Dillon Tucker. Jacqueline was born in Charlotte, and after moving around most of our lives we moved back to NC to be closer to family, raise our kids, and start this business. We're always looking for ways to improve and better serve our community, so please reach out or come by and see us!